Source:
Sina, ChinaScope Financial (Data)
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Sina Co. (NASDAQ: SINA) released its 2011
fourth quarter earnings report on February 28 showing that its Weibo, a micro
blogging service, has more than 300 million registered users. Daily active
users (DAU) represent 9% of the total registered users. At the end of 2011,
visits to Weibo using mobile devices have surpassed that of personal computers
for the first time.
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Sina’s gross margin for Q4 2011 was 54%,
operating margin was a negative 7%, and net profit margin was a negative 66%.
The main cause for the losses last year was Weibo; however, executives at the
company say that when the advertising system goes online in the second quarter
of this year, Weibo will be a revenue generator for the company.
At the end of 2011, visiting frequency from mobile
terminals surpassed personal computers. The rise of smartphones and the wide
use of Mobile Weibo App will contribute greatly to Sina’s income (display AD on
Weibo APP) in the second half on 2012.
However, the management estimates that Weibo related
expenses will increase, offsetting the revenue increase and potentially resulting
in net profit losses in 2012.
Trading comparables of related companies
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n China’s Iron Ore Import Dependency Drops Further
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