Jan 12 - China’s Online Economy Reached CNY 260 Billion in 2011

Source: Caijing, ChinaScope Financial (Data)

+    The Consulting Group ‘iResearch’ reported on January 10 that China’s online economy was CNY 260 billion in 2011, compared with CNY 30 billion in 2006, and is expected to exceed CNY 1 trillion in 2015.

+    Revenues of China’s online advertising industry were CNY 50 billion in 2011. Of this, CNY 14.3 billion is contributed by Baidu, which has increased its revenues by a 76.4% year-on-year, a much higher growth rate than the industry average. In terms of online advertising revenue, Baidu is followed by Taobao and Google.

+    China Internet Network Information Center (CNNIC) reports that the number of China’s Internet users reached 505 million in November 2011, and it is expected to exceed 700 million in 2016, resulting in a population-coverage of over 50%.

+    Related Data: Internet Users, Size of Mobile Internet Market/ Internet Advertising Market/ Online Shopping Market/ Online Travel Booking Market/ Third-party Online Payment/ Online Video Market

Mobile internet has been a major driver of China’s online economy growth in 2011.

For more data of Chinese internet sectors, please visit www.chinascopefinancial.com

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